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Our Logo


What does our logo represent? For starters, the power button wrapped around the letter I (Institute) highlights our mission of bringing financial empowerment to the masses. The colors are not random, either.


The letter F (Finance) is colored black because finance, as a tool, is neutral; it can be put to good use, or it can be abused.


The letter N (New) is red because while innovation can most certainly move society forward, abuses in finance can hide behind the moniker of innovation, hurting the public. The proper compromise is to let innovation run its course while simultaneously respecting the time-tested principles of finance.


The letter I (Institute) is green for this very reason; it signifies our commitment to the discovery of financial truths as a vehicle to empower you financially. New can be good, but only if everything is fully transparent to you.

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